Why Sportswear Brands Are Moving Towards Fashion Than Function

In today’s world, fashion is everything. Everything you have, from regular clothing to gadgets, and even buildings must be pleasing to the eye. It is, therefore, no surprise seeing the sportswear looking fashionable. Will this now be the end of function-oriented sportswear? Is fashion more important than performance?

People and Sportswear

Sports gear has to be fashionable because this is what pleases the populace. More and more people prefer clothes that look fashionable. Sportswear is now not only for sports. It is preferred by many to be casual, everyday wear. To look cool, wearing sports gear might just get that job done for you.

Moreover, during sports activities, people do wear sportswear as a fan of such sport. Apart from being a sports fan, one thing that distinguishes you is that the sportswear looks cool on you. When designers and producers observe this situation, they will tend to design and …

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